Team Organizational Structure & Responsibilities

Executive Team

Gavon Smit - Co-founder, CEO

Gavon sets our strategic direction, ensuring our company's vision is clearly defined and achieved. His leadership steers the company towards growth while fostering major external relationships and partnerships.

• Tasks:

  • Define the company vision, strategic direction, and overarching goals.

  • Make high-level executive decisions and lead the company toward growth.

  • Represent the company in major external relationships and partnerships.

Jaimy de Vries - Co-founder, COO

Jaimy is the operational powerhouse, ensuring our daily activities run smoothly and efficiently, driving the implementation of business strategies to enhance operational excellence.

• Tasks:

  • Oversee daily operational activities and ensure operational excellence across departments.

  • Implement business strategies, plans, and procedures.

  • Manage relationships with partners/vendors and oversee supply chain operations.

Jonathan DeLucia - Co-founder, CMO

Jonathan crafts our marketing strategy to bolster brand awareness and leads our marketing team in executing impactful campaigns, aligning with market trends and company goals.

• Tasks:

  • Develop and oversee the marketing strategy to enhance brand awareness.

  • Lead the marketing team in executing marketing campaigns.

  • Analyze market trends and set marketing goals and objectives.

Justin Wilms - Co-founder, CFO

Justin oversees our financial strategies, from planning and risk management to reporting. His expertise ensures our company's financial health and compliance.

• Tasks:

  • Manage the company's financial planning, risk management, and financial reporting.

  • Oversee investment strategies and capital structure.

  • Ensure legal and regulatory compliance for all accounting and financial reporting functions.

Jelle Postma - Co-founder, CTO

Jelle leads our technological vision, overseeing the development and innovation that keep us ahead. His guidance ensures our tech strategies align with overall company goals.

• Tasks:

  • Lead the development and execution of the company's technology strategy.

  • Oversee research and development and technological innovations.

  • Manage the technology team and ensure alignment with the company’s strategic goals.

Marketing & Community Management

Benjamin Schmidt - Marketing & Community Manager

Benjamin connects us with our community, leading discussions, and organizing engaging sessions. He plays a pivotal role in developing and executing our content strategies, optimizing campaign performance.

• Tasks:

  • Engage with the community through moderating discussions and organizing AMA sessions.

  • Develop and execute marketing content strategies.

  • Analyze campaign data to optimize performance.

Strategic Operations Manager

Ari Cahyani, Strategic Planning, Business Analyst & Administration

Ari Cahyani is central to our strategic direction and operational efficiency, blending strategic planning, in-depth analysis, and administrative oversight. Ari ensures our strategies are robust, our operations are streamlined, and our administrative processes are efficient.

• Tasks:

  • Crafts and refines strategic initiatives to align with our vision.

  • Analyzes operational processes and market trends for optimization.

  • Oversees administrative functions to support organizational efficiency.

Ari's role is crucial for guiding strategic decisions, enhancing operational effectiveness, and ensuring smooth administrative operations, driving our company's success and sustainability.